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WHAT CAN ALOE DO FOR YOU?

Did you know...Aloe vera removes oil and residue from hair follicles and is a very effective cleanser. It also doesn't harm the hair when cleansing like many chemicals do.

Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

MOST LOVED

  • All Hair Care

    Naturally Inspired, Organically Infused

  • Loma Essentials

    Where Nature Meets Luxury

  • Loma for Life

    Nautre's Home & Bodycare

Fragrance Free Formula

Perfect for sensitive skin!

  • Color safe
  • Cruelty free and Vegan
  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.

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